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What is Strategy

Business Strategy: It is a course of actions which need to be implemented for the growth of  business. All the certain set of activities designed for achieving the business goals are known as business strategies. Why it is Important : In this current competitive world of business where it is very difficult to move ahead and survive so here Entrepreneurs need a comprehensive innovative business strategies. These business strategies help you to achieve those objectives through which you need to stay ahead in the market. The main objectives required to achieve from business strategies are as follows. Growth of the business Mergers and Acquisitions  Increase in the revenues  Competitive advantage Stay in the business for the longer period of time  Meeting Challenges and Threats  Developing long term business teams Exploring new markets for the business development  Acquiring advantageous Business Position. In every organization, business strategies vary on different levels. we have three d

Digital Entrepreneurship


Nowadays, the word "Entrepreneurship" is getting hype everywhere, and this trend is prevailing at a rapid pace. Entrepreneurship is the term which is used for running your own business.

Entrepreneurship is a process of planning, designing, and executing business in the local and international markets, and a person who looks after all these processes is known as an entrepreneur. we can see different concepts and explanation for this word.

The culture of entrepreneurship is always very welcoming for the emerging economies because it gives an opportunity to produce maximum jobs in the country. It is a culture of job creation. This culture of small businesses and startups lead to economic prosperity.

Pakistan is a country where this concept is emerging very rapidly and now our graduates are more inclined towards their own businesses rather than job seeking.



As we have seen that the access of the internet and technological gadgets are increasing with the very rapid phase. Right now we do have 70 million internet users in Pakistan and we have 60 million smartphone subscribers, which can tell us that how Pakistan is growing as a digital economy and the vast opportunity for the young entrepreneurs in this emerging digital market.

We are moving towards the concept of Digital entrepreneurship where most of the businesses are relying more on technology and the internet. The Internet provides us a level playing field where it gives us the same opportunity to everyone across the globe. In the world of digitization, the entrepreneur has an opportunity to sell his products all across the world. He is not confined to certain demographics and regions. 

The reason why digital businesses are moving so fast is due to their low investments and high returns. Freelancing is one of the best platforms to start the journey of Entrepreneurship, where you will be getting the projects related to your expertise and you can find your clients from all across the globe. The success in this online platform mainly depends upon the skills you have and your professional attitude with which you will be delivering your projects. 


The second way of doing Digital Entrepreneurship is this that you have a physical product and you are selling it online with the help of your website. The website is your online shop through which you can display your products and services in a more customized and attractive manner. 

The idea that really matters and you can see immense of examples for the digital businesses which changed the landscape of the whole world. 

I can give you the few names for those successful online businesses which include, Google, Facebook, Uber, Airbus, YouTube, etc. These are some of the few examples of digital entrepreneurship.  

As per my analysis of the current global business world, I will recommend going with your own business rather than moving to search for a job. We need to develop a culture of job creation rather than job seeking. Nowadays we need very little capital to capitalize on our desired market. you have these digital platforms which help you to find the relevant audience of your choice in different parts of the world. 



There are certain tips that will help you to enable your business online in a much more Vibrant manner. 

  • Make your Website SEO friendly 
  • Your content should be attractive and relevant 
  • Use Infographics on your website which includes images and videos.
  • The UI/UX of your website should be very dynamic and remarkable.
  • Make your social media presence more vibrant and consumer-oriented.
  • Content that really matters. Put engaging content on your Facebook and Instagram pages 
  • Make your business channel on youtube and put video content as much as you can.
I hope this blog has covered all the major avenues of Digital Entrepreneurship, Still, if you think that some areas are not covered then you can tell me in comments, I will definitely work on this.

                                     Thank You 







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