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What is Strategy

Business Strategy: It is a course of actions which need to be implemented for the growth of  business. All the certain set of activities designed for achieving the business goals are known as business strategies. Why it is Important : In this current competitive world of business where it is very difficult to move ahead and survive so here Entrepreneurs need a comprehensive innovative business strategies. These business strategies help you to achieve those objectives through which you need to stay ahead in the market. The main objectives required to achieve from business strategies are as follows. Growth of the business Mergers and Acquisitions  Increase in the revenues  Competitive advantage Stay in the business for the longer period of time  Meeting Challenges and Threats  Developing long term business teams Exploring new markets for the business development  Acquiring advantageous Business Position. In every organization, business strategies vary on diff...
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Strategic and Performance Marketing


Strategic Marketing:

Planning and designing of Marketing process to achieve the desired targets for business is known as Strategic Marketing.
Marketing is evolving with the passage of time, as the consumer presence is shifting from conventional platforms to digital platforms therefore marketers need to be very vigilant about the platforms which they are using for the marketing of their product and services.

Digital Marketing Process.

As you know that right now the world is facing a severe pandemic disease, which has locked down the whole world. The businesses are stopped everywhere, every industry is facing financial back lock.

During this time, you need to have these digital platforms, where you can still remain in contact with your clients and discuss your new offerings during this lock down period.

I have seen that restaurant industry is the biggest example where they are using their social networks in the best possible manner to remain in contact with their clients. There marketing campaigns are so much attractive and engaging where they make us realize that they truly care for us and our isolation.

Different Types of Marketing Strategies are :


  • Promotion Strategy
  • Pricing Strategy
  • Innovation Strategy 
  • Laggard Strategy 
  • Supply Chain Strategy 
  • Distribution Strategy
  • Event Strategy 
These different types of  Strategies should be taken in consideration during the formulation of Business Process. 



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