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What is Strategy

Business Strategy: It is a course of actions which need to be implemented for the growth of  business. All the certain set of activities designed for achieving the business goals are known as business strategies. Why it is Important : In this current competitive world of business where it is very difficult to move ahead and survive so here Entrepreneurs need a comprehensive innovative business strategies. These business strategies help you to achieve those objectives through which you need to stay ahead in the market. The main objectives required to achieve from business strategies are as follows. Growth of the business Mergers and Acquisitions  Increase in the revenues  Competitive advantage Stay in the business for the longer period of time  Meeting Challenges and Threats  Developing long term business teams Exploring new markets for the business development  Acquiring advantageous Business Position. In every organization, business strategies vary on diff...
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SEO Technique for a Website




On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Here are the biggest factors included.
  • Page Titles
  • Meta Descriptions
  • Keyword research
  • URL Structure
  • Heading Tags (H1, H2, H3, H4, etc.)
  • Image Optimization
  • Internal Linking
  • Use Responsive Design
  • Boost Site Speed
  • Use Social Sharing Button
  • Create a sitemap
Meta Content Page title: Each title needs to be unique and no longer than 60–75 characters .optimize titles is by including relevant keywords.
Meta Description: Each description needs to be unique and no longer than 320 characters.
Keyword Research:
Keyword research is when people use keywords to find and research actual search terms that people enter into search engines. The knowledge about these actual search terms can help inform content strategy or marketing strategy overall.
WHERE DO YOU NEED TO USE KEYWORDS?
  • URL
  • Meta description
  • In headings
  • As link anchor text when possible
  • In the alt text, file names, and titles of images
  • In the page title
  • Create Quality Content More Frequently
Optimizing URLs for SEO:
  • All lowercase, separated by hyphens (-)
  • Short, relevant and descriptive of the content
  • www vs non-www redirecting properly
  • URL without the / at the end redirecting to version with / (or vice versa)
  • Proper usage of http:// and https://
Image Optimization:
The Alt tag is the most important image optimization factor. search engines are text-based, they can not read images and videos.
Internal linking:
Internal linking is a key SEO tactic for publishers. With right internal linking strategy your pages will rank higher.
Use Responsive Design:
Optimizing your website for mobile devices will not only prove to be beneficial to your marketing goals but can also help your customer's making business decisions efficiently. Just remember that it doesn't mean responsive design for your website. It involves factoring mobile into an omnichannel customer journey and finding new and improved ways to reach and engage your target audience.
Boost Site Speed:
Websites that load quickly have better engagement and conversation rates.
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Location: Lahore, Punjab, Pakistan

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