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What is Strategy

Business Strategy: It is a course of actions which need to be implemented for the growth of  business. All the certain set of activities designed for achieving the business goals are known as business strategies. Why it is Important : In this current competitive world of business where it is very difficult to move ahead and survive so here Entrepreneurs need a comprehensive innovative business strategies. These business strategies help you to achieve those objectives through which you need to stay ahead in the market. The main objectives required to achieve from business strategies are as follows. Growth of the business Mergers and Acquisitions  Increase in the revenues  Competitive advantage Stay in the business for the longer period of time  Meeting Challenges and Threats  Developing long term business teams Exploring new markets for the business development  Acquiring advantageous Business Position. In every organization, business strategies vary on diff...

How is Click-Through Rate Calculated

A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
  • CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
  • Each of your ads and keywords have their own CTRs that you can see listed in your account.
  • A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you're advertising and on which networks.
  • You can use CTR to gauge which ads and keywords are successful for you and which need to be improved. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.
To determine the Click-Through Rate of your campaign, you need to divide the number of total impressions by the number of total clicks and multiply by 100. For example, if an advertisement for a Moleskin notebook generated 100 clicks and 7000 impressions, the CTR is 0.7%:
CTR = 7000 : 100 x 100 = 0.7%

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