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What is Strategy

Business Strategy: It is a course of actions which need to be implemented for the growth of  business. All the certain set of activities designed for achieving the business goals are known as business strategies. Why it is Important : In this current competitive world of business where it is very difficult to move ahead and survive so here Entrepreneurs need a comprehensive innovative business strategies. These business strategies help you to achieve those objectives through which you need to stay ahead in the market. The main objectives required to achieve from business strategies are as follows. Growth of the business Mergers and Acquisitions  Increase in the revenues  Competitive advantage Stay in the business for the longer period of time  Meeting Challenges and Threats  Developing long term business teams Exploring new markets for the business development  Acquiring advantageous Business Position. In every organization, business strategies vary on diff...

a Week in Office (Life of a Marketing Professional)


Its a reality that corporate life has its own pros and cons and this life is quite different from the student life. I have been in the industry for quite a long time so now it is a routine for me, but back in 2016 when I joined the corporate sector after my MBA it was totally a different environment for me.

When you grow in your field, you will get high Designation along with new more responsibilities and that how your career moves on.

Currently I am working on eight different projects with the collaboration of my sales team and we are trying to meet all those given targets and deadlines, so the last week was quite a tough week for me.

Monday was started with the sales forecast meeting with all the senior managers and new processes and policies have been developed.

And as we know that sales can not be achieved without the contribution of marketing department, so immediately after the sales meeting I mobilize my marketing team and we sat together and formulated new Marketing Strategies for the week of all 8 different projects so that we can generate good leads through different marketing channels for our sales force and they can close that.

We designed different marketing campaigns for our LinkedIn and twitter accounts related to our different projects. These are the two social platforms where we find our maximum audience.

But at the end of the day my marketing team did pretty much well and we got the desired results this last week and this was quite a relief for all of us, that we are on a right track.

This week we also worked on some new layouts for our company website, we created new designs and send for the approval, the worst part of the corporate life is that you need to take approvals and for this you have to wait for the availability of senior management and that you can proceed with the execution along with the fulfillment of deadlines so this situation some times leads to the stress generation for the whole team.

As I have mentioned in the last Blog that I have also started professional certification in the digital advertising so this last week was very hectic because I need to maintain both professional and educational tasks like on Wednesday I was sitting in the meeting and I need to leave office for my class by I was in the middle of the meeting and that situation was quite frustrating for me and that I gather some courage and I spoke during the meeting that Sir I need to leave for the class and he allowed me with frustrated face :p

So these are all the incidents which I have gone through in the last week, but I learned certain things as well that how I need to manage my time and my task to achieve results on the specific given time.






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